The shop tool and the agency.
Lineup runs your booking calendar, your POS, and your marketing — SMS, reviews, Google, the website, paid — for a flat $129 a month. No per-booking fees. No processing markup. No contract.
The catch? Local SEO takes 60–90 days to move. That's not a Lineup limit — that's how Google works.
Most shops pay two bills that never talk to each other.
A CRM that runs the calendar — Booksy, Squire, Boulevard, $79–$199 sticker, 2–4× that once per-booking cuts and processing markup land. And an agency that runs the marketing — $1,000 to $5,000 a month. You can't tell which post drove last Saturday. You can't approve a Google draft from your phone between cuts. The monthly report shows up as a PDF you never open.
Lineup is one product that runs both.
- $129
- flat per month for the CRM — scales with chairs at $0
- $0
- per-booking fees, ever — no marketplace taking a cut
- 1
- login for the shop and the agency work
- 60–90
- days for local SEO to move — stated up front
Everything a shop runs on — and the marketing too.
The CRM, the in-platform marketing tools, the done-for-you agency work, and the integrations your shop already leans on.
CRM & booking
Booking, calendar, POS, and client records built for how a barber shop actually runs — walk-ins, the lineup, booth rent, kid cuts. Not a salon tool with the words swapped.
See what's insideMarketing tools
SMS and iMessage, email, drips, loyalty, referrals, reviews, and gift cards — wired to the same client list that books the cuts. The thing that drove last Saturday is right there.
See what's insideDone-for-you services
Website, local SEO, Google Business Profile, citations, paid media, and reputation — run by a service team that works inside the same app you use to approve it. No PDFs. No email-only updates.
See what's insideIntegrations
POS hardware, payment processors, calendars, accounting, and ad platforms — the connections a working shop already depends on, in one place.
See what's insideThe agency work lives inside the product.
When the service team ships a new set of neighborhood pages or a Google post, you approve it in the same app you use to run the day — not in an inbox, not in a PDF. The work and the place you check the work are the same screen.
One login. The shop and the marketing.
Flat $129 a month for the CRM. Per-service line items for the agency work, on the same invoice, each cancellable in two taps.