Run the shop.

CRM & booking

The booking calendar, POS, and client book — built for a barber shop, not a salon with the words swapped. Walk-ins are first-class. The lineup is a real view. Booth rent, kid cuts, and beard work are in the model, not bolted on.

app.thebarberlineup.com/calendar
The Lineup calendar — the staff-column day view with bookings, walk-ins and the waitlist.

The lineup, not a generic grid

The day-of view is the lineup — every chair, every booking, the walk-in queue, and who's running behind, on one screen. It reads the way the shop already talks.

POS that handles deposits and no-shows

Take a card on file, charge a deposit, split a tab, run a refund. Card processing is pass-through — no markup on your volume. No-show protection is built in, not a $100 add-on.

Client records that remember the cut

Every client carries their history, their usual, their notes, and their photos. Front desk, barber, and owner each see the slice their role needs.

Owner mobile parity

Everything an owner does at the desk works from a phone — approvals, the calendar, the numbers. Running the shop from your pocket is the default, not a stripped-down companion app.

In this pillar

  • Day / week calendar + the lineup view
  • Walk-in queue & waitlist
  • POS, deposits, refunds, split tabs
  • Pass-through card processing
  • Client records, notes, photos
  • Multi-location
  • Owner mobile app (full parity)
Also in Lineup

The other three pillars

Marketing tools

SMS and iMessage, email, drips, loyalty, referrals, reviews, and gift cards — wired to the same client list that books the cuts. The thing that drove last Saturday is right there.

See what's inside

Done-for-you services

Website, local SEO, Google Business Profile, citations, paid media, and reputation — run by a service team that works inside the same app you use to approve it. No PDFs. No email-only updates.

See what's inside

Integrations

POS hardware, payment processors, calendars, accounting, and ad platforms — the connections a working shop already depends on, in one place.

See what's inside

One login for all of it.

The shop and the marketing, on the same screen, for a flat monthly price.