Run the marketing.

Marketing tools

The marketing tools run off the same client list that books the cuts — so the message and the appointment are never in two different systems. You can see which campaign drove last Saturday because it's the same data.

app.thebarberlineup.com/marketing
Lineup marketing — campaign health, audiences, the client inbox and review queue.

Messaging where your clients already are

Two-way SMS, plus iMessage and RCS where the carrier supports it, and email for the longer stuff. Blasts, drips, and one-offs — all from the shop's number and name.

Retention that runs itself

Loyalty, referrals, and review requests fire on the events that already happen — a finished cut, a sixth visit, a lapsed regular. Set the rule once; it works the calendar for you.

Reviews and gift cards in the flow

Ask for the review at the right moment, route the unhappy ones to you first, and sell gift cards from the same page. Reputation is a workflow, not a separate tool.

In this pillar

  • Two-way SMS, iMessage/RCS, email
  • Drips & automations
  • Loyalty & referrals
  • Review campaigns
  • Gift cards & memberships
  • Attribution to the booking
Also in Lineup

The other three pillars

CRM & booking

Booking, calendar, POS, and client records built for how a barber shop actually runs — walk-ins, the lineup, booth rent, kid cuts. Not a salon tool with the words swapped.

See what's inside

Done-for-you services

Website, local SEO, Google Business Profile, citations, paid media, and reputation — run by a service team that works inside the same app you use to approve it. No PDFs. No email-only updates.

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Integrations

POS hardware, payment processors, calendars, accounting, and ad platforms — the connections a working shop already depends on, in one place.

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One login for all of it.

The shop and the marketing, on the same screen, for a flat monthly price.