Or have it done for you.

Done-for-you services

This is the part nobody else does honestly. The website, local SEO, Google Business Profile, citations, paid media, and reputation work are run by a service team — and every bit of it is consumed inside the same app you use to run the shop. No PDFs. No email-only updates. The work and the place you approve the work are the same screen.

app.thebarberlineup.com/services
Done-for-you services in-app — active services, monthly spend, the approval queue and your specialist.

Approve the work where you do the work

A new set of neighborhood pages, a Google post, a paid campaign — it shows up as something you approve between cuts, on your phone, in the app. Not in an inbox you'll get to later.

A monthly report you'll actually open

Because it's a screen in the product, not a 14-page PDF. What ran, what moved, what's next — in the same place as your bookings and your numbers.

Priced per service, never bundled

Each service is its own line on the same invoice, cancellable in two taps. You're never locked into a retainer to keep the one thing that's working.

In this pillar

  • Website build + hosting
  • Local SEO + neighborhood pages
  • Google Business Profile management
  • Citations & listings
  • Paid media
  • Reputation & reviews
  • In-app approvals + monthly report
Also in Lineup

The other three pillars

CRM & booking

Booking, calendar, POS, and client records built for how a barber shop actually runs — walk-ins, the lineup, booth rent, kid cuts. Not a salon tool with the words swapped.

See what's inside

Marketing tools

SMS and iMessage, email, drips, loyalty, referrals, reviews, and gift cards — wired to the same client list that books the cuts. The thing that drove last Saturday is right there.

See what's inside

Integrations

POS hardware, payment processors, calendars, accounting, and ad platforms — the connections a working shop already depends on, in one place.

See what's inside

One login for all of it.

The shop and the marketing, on the same screen, for a flat monthly price.