Flat $129 a month. That's the bill, not the sticker.
Most shop owners pay for two things: a CRM that runs the calendar — sticker price $79–$199, real cost 2–4× that once per-booking cuts, processing markup, and per-chair upcharges land — and an agency that runs the marketing, $1,000 to $5,000 a month. Lineup is one product that runs both. Flat $129 for the CRM. Per-service line items for the agency work, itemized on the same invoice.
Lineup CRM
Scales with chairs at $0. No contract.
- Booking, calendar, and the lineup view
- POS, deposits, and pass-through card processing
- Client records, notes, and history
- In-platform marketing — SMS, email, drips, loyalty, referrals, reviews, gift cards
- Owner mobile app with full parity
- Multi-location support
- Unlimited staff seats
Done-for-you marketing — per service, on the same invoice
The agency work is priced per service, itemized on the same monthly invoice as your CRM, and each line is cancellable in two taps. No bundle you can't unpick, no retainer you can't leave.
- Website (build + hosting)Per project + monthly
- Local SEO + neighborhood pagesMonthly
- Google Business Profile managementMonthly
- Citations & listings syncMonthly
- Paid media managementMonthly + ad spend
- Reputation & review campaignsMonthly
Per-service amounts are set with you before anything runs — itemized, never bundled.
No per-booking fees
Regardless of channel. We're not a marketplace funneling you walk-ins and taking a cut of each one.
No processing markup
Card processing runs at pass-through rates — no margin stacked on top of the card network's interchange.
No contracts
Month to month. Every service line cancellable in two taps. The product earns the next month or it doesn't.
One honest catch
Local SEO takes 60–90 days to move the needle. That's not a Lineup limit — that's how Google works. Anyone promising page one in two weeks is selling you something.
The pricing, answered plainly
Is $129 really the whole CRM bill?
Yes — that's the flat monthly price for the CRM, and it doesn't change as you add chairs or staff. The only additional lines are the done-for-you marketing services you opt into, each itemized.
What does card processing cost?
Pass-through rates — you pay the card network's interchange with no Lineup markup on top. We don't make money on your payment volume.
Do I have to buy the marketing services?
No. The CRM stands on its own at $129. The agency services are there when you want them, priced per service, and you can start or stop any line month to month.
Is there a contract or setup fee?
No contract and no setup fee for the CRM. You can leave any time; your client data is yours to export.
How long until marketing shows results?
Messaging and reviews move fast. Local SEO and Google ranking take 60–90 days — we tell you that up front rather than after you've signed.
Start with the CRM. Add the agency when you want it.
Flat $129 a month. No contract. Every service line cancellable in two taps.