The product

One product runs the shop and the marketing.

We run the booking calendar, the POS, and the marketing — SEO, GMB, citations, reviews, web, paid — for independent and multi-chair barber shops, on one login. Here's how it breaks down.

app.thebarberlineup.com/today
The Lineup Today dashboard — the day's lineup, KPI tiles, reviews and pending approvals in one read.
Four pillars, one login

Where the work actually lives.

The shop CRM, the in-platform marketing tools, the done-for-you agency services, and the integrations you already run — each its own pillar, all on the same login.

Run the shop.

CRM & booking

Booking, calendar, POS, and client records built for how a barber shop actually runs — walk-ins, the lineup, booth rent, kid cuts. Not a salon tool with the words swapped.

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Run the marketing.

Marketing tools

SMS and iMessage, email, drips, loyalty, referrals, reviews, and gift cards — wired to the same client list that books the cuts. The thing that drove last Saturday is right there.

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Or have it done for you.

Done-for-you services

Website, local SEO, Google Business Profile, citations, paid media, and reputation — run by a service team that works inside the same app you use to approve it. No PDFs. No email-only updates.

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Connects to your stack.

Integrations

POS hardware, payment processors, calendars, accounting, and ad platforms — the connections a working shop already depends on, in one place.

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See it priced out.

Flat $129 a month for the CRM. Per-service line items for the agency work.